Terms of Service (2026)

The following Terms of Service set out how Freestyle Web Design Limited, a limited company registered in England and Wales with company number 08931761, whose registered office address is Unit 17, New Forest Enterprise Centre, Chapel Lane, Totton, Southampton, SO40 9LA ( ‘Freestyle,’ ‘we,’ ‘us,’ ‘our’), will undertake work on your behalf. 

Key Definitions

“Client” means the company that is purchasing services from Freestyle (referred to as “client” or “you”).

“Quote” means the scope and fees of the services to be provided by Freestyle as set out in a proposal document or email.

“Intellectual Property” means copyright, design rights, trade marks, rights in software and databases, and rights in confidential information, whether registered or unregistered, together with any applications, renewals and equivalent rights anywhere in the world.

Service Provision

We design and build websites. We offer additional services, including Branding, SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation), Website Hosting, Website Maintenance, Paid Advertising Management and other associated services, at additional cost, as may be agreed in writing.

Before formally accepting any work from you, we will provide you with a Quote outlining the services we will provide as per the brief agreed with you and the associated costs. You shall confirm acceptance of the Quote and the costs via email or by signing a proposal document. 

Acceptance of a Quote constitutes agreement to be bound by these Terms of Service. Under no circumstances will we start any work on your behalf until the quote is accepted.

Any changes to the agreed scope set out in the Quote may result in additional charges. However, we won’t start any additional work without your prior written agreement.

Website Build

Content
We need content from you to produce your website, and whilst we understand that it takes time to collate the necessary wording, imagery, and other materials, we request that you send us any content as soon as possible.  

If we don’t receive the full content from you within 6 weeks of Quote acceptance, we reserve the right to suspend work on the project until we receive it. If the project remains suspended due to outstanding content for 90 days or more, we reserve the right to terminate the project by providing written notice. Upon termination in these circumstances, we will invoice you for any work completed beyond the value of the deposit already paid, reflecting the time and resource invested by us up to that point. Any deposit already paid remains non-refundable.

Other than as agreed in the Quote, we are not responsible for writing or supplying content for you (text, images or any other form of content).  

Imagery
Where we source image content for you, images are licensed from iStock Essentials under a standard licence, the terms of which are available at https://www.istockphoto.com/legal/license-agreement. 

The benefit of that licence will pass to you upon payment in full of the relevant invoice. It is your responsibility to ensure that your intended use of any licenced image falls within the scope of the standard licence. Freestyle accepts no liability for any claim arising from your use of licensed images outside the scope of the licence under which they were obtained or from any subsequent changes to the licence by iStock Essentials.

Reuse
We can reuse any code we write for your project for subsequent projects for other clients. However, we will not use any material, content or images supplied and owned by you without your prior written consent.  It will be your decision whether to allow any use of such content supplied by you (in full or a modified form), together with any terms you may wish to apply.

Website Launch

Once the website build is complete and tested by Freestyle, we will send it to you for your approval to launch. While we do take care to ensure our work meets our own very high standards and is free from errors, we do expect you to fully check all the website and its content for accuracy, acceptability, errors and/or omissions and to advise us as soon as possible of any problems (and in any event, within 30 days of us requesting final approval).

Once the website build is complete, we will submit it to you for your review and to address reasonable amendments. If we have not received either your approval to launch or written notification of outstanding issues within 60 days of submission, the website shall be deemed accepted for payment purposes and a completion invoice will be issued, payable within 7 days. For the avoidance of doubt, this clause is not intended to apply where we are actively working through a reasonable list of amendments with you. Deemed acceptance under these circumstances does not mean the website will be launched without your instruction, but any work required following deemed acceptance to prepare the website for launch will be subject to additional fees (to be agreed upon before any work is carried out). 

Monthly Subscription

Following the launch of your website, a monthly subscription will start. The monthly fee includes: 

1. Hosting, for website purposes only, up to 8GB
2. up to 30 minutes per month of updates to the website as a result of basic support requests made via WordPress (developer and design time is excluded)
3. Monitoring and installing software updates to WordPress and plugins (if we have built the website)
4. Nightly backups of the website, with 2-week retention
5. Licence renewal fees for the software and fonts used on the website (as at the time of website launch, if we built the website)
6. Monitoring and fixing any issues on Google Search Console
7. SSL security certificate renewals
8. Server uptime monitoring

Any changes to the website beyond basic support requests and/or beyond the 30-minute inclusive time will incur additional costs (no additional work will be started, and costs will not be charged until we have a written agreement from you).

Annual Price Review

We review and update our pricing annually on or around the 1st July. This includes your monthly subscription, plus any other subscription services.

Any price review will not exceed the most recently published Consumer Price Index (CPI) 12-month rate, plus up to 5% to reflect our ongoing investment in the tools, systems and team that support your website and services. 

We will aim to keep the increase as low as possible whilst still providing you with a consistent level of service. We will provide you with 30 days’ written notice of the annual price increase.

If we face exceptional or unforeseen cost increases beyond our control (such as regulatory requirements), we reserve the right to implement an adjustment above the threshold. We will provide you with detailed reasoning and 60 days notice in this case.

If you’re a new client, don’t worry, we won’t include you in a price review if it falls within 6 months after you accept our Quote.

Payment

Fees and payment terms are set out in the Quote. All fees are exclusive of VAT. We don’t accept payment by debit or credit card. Invoices are due for payment 28 days from the invoice date, unless otherwise stated.

Ongoing subscription fees are invoiced in advance each month. They are collected by direct debit or recurring invoice payment by bank transfer.

Project deposit and completion invoices
We require a non-refundable deposit of 50% of the total project fee before starting a website project. Project deposit and completion invoices are due within 7 days of the invoice date and must be settled in full before the project is started or launched.

International payments
Invoices are issued in GBP and must be paid in full in GBP. If you are based outside the United Kingdom, any currency conversion costs or international transfer fees are your responsibility and must be covered in addition to the invoiced amount, so that we receive the full invoiced amount in cleared funds. 

Late payment
Where we do not receive payment by the due date, we will be entitled to charge statutory interest at 8% above the Bank of England Base Rate on the overdue amount from the due date until payment is made. Payments you make will be automatically allocated to the oldest outstanding invoice.

We reserve the right to suspend any and all services being provided to you (and those of any related entities such as group companies or sub-brands) by us until payment has been made in full. However, we will give you 7 days’ written notice of our intention to suspend, giving you an additional opportunity to bring your account up to date. Suspension may include, but is not limited to, taking your website offline, suspension of hosting, SEO and GEO. We will not be liable for any loss, damage or inconvenience caused to you as a result of such a suspension. We would always prefer to resolve any payment issues by speaking with you directly so please get in touch with us if you are experiencing difficulties.

Third party costs
Where Google or any other advertising platform imposes a surcharge, levy or equivalent charge in connection with Digital Services Tax or any similar taxation measure, you will be liable to pay such costs in full. 

Where we manage paid advertising on your behalf, a monthly spend cap will be agreed with you in writing from time to time. We reserve the right to pause advertising activity if your agreed spend cap is reached prior to the end of the month. Where you wish to continue advertising beyond the agreed cap, pre-payment of the additional spend will be required.

Intellectual Property

Until payment has been received in full, the website, all design work and any other materials produced by us in connection with the services shall remain the property of Freestyle. Upon completion of the website and only once payment has been made in full, all rights to the Intellectual Property in the website and design work (excluding any third party Intellectual Property Rights such as licensed imagery) shall be assigned to you. 

It is your responsibility to confirm that you have the right licences and permissions to use the images provided for use on your website and that the content supplied by you does not infringe any rights of third parties. We accept no liability for any breach of Intellectual Property Rights as a result of publishing images provided by you on your website. We politely remind you that any images found or sourced online may not necessarily be free for you to legally use without purchasing a license from the appropriate copyright holder (or their agent).

Promotional Use

We can display a link to Freestyle on your website’s footer to credit us as the builder of your website.

We can use public-facing elements from your website project, as well as any testimonial or review you provide, in our portfolio and for promotional purposes.

Technology and Tools

Freestyle continuously invests in and adopts current technologies, including artificial intelligence (AI) tools, to maintain and improve the quality, security and performance of the services we provide. We may update the tools, platforms and methods we use to deliver our services from time to time. 

Where we use AI tools in delivering services, we do so responsibly and in accordance with our confidentiality and data protection obligations. Where any change to our tools or methods will materially affect the service you receive or the security of your data, we will notify you in writing at least 14 days in advance. 

AI-generated outputs may form part of the deliverables we provide. All such outputs will be reviewed and approved by Freestyle prior to delivery, and intellectual property ownership will be as set out in these Terms of Service. 

Limitation of Liability

Nothing in these Terms of Service excludes our liability for death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.

Our total liability to you arising out of or in connection with any service provided shall not exceed the total fees paid by you in the 12 months immediately preceding the date on which the claim arises. For the avoidance of doubt, any third-party costs recharged to you (including but not limited to advertising spend, platform charges and Digital Services Tax) are excluded from the fees calculation. 

We will have no liability for any loss of profits, loss of business, wasted expenditure, depletion of goodwill, loss or corruption of data or information, or any special, indirect or consequential loss or damage.

We will make reasonable efforts to ensure that websites are designed to be viewed by the majority of visitors. Our websites are designed to be compatible with the current versions of major browsers at launch. However, we cannot guarantee correct functionality with all browser software across different operating systems. As browsers are updated continuously, we cannot accept responsibility for web pages, images or graphics which do not display correctly due to subsequent browser updates released after the website launch date. We will be happy to quote for any additional work required to update your website to work with new browser versions.

We will not undertake any work that we feel is inappropriate. You shall ensure that any content provided does not infringe any laws, regulations, third party rights and is not of an indecent, offensive or immoral nature. We reserve the right to remove any such content from your website and, where we consider it appropriate or are required to do so by law, report it to the relevant authorities. You shall indemnify us against all damages, losses and expenses arising as a result of any action or claim regarding the content of your website. 

Where your website or social media platforms allow for users to leave comments or reviews, we have no responsibility for monitoring or controlling any submissions of third parties.

Whilst reasonable efforts will be made to ensure the smooth running of your website, we cannot guarantee that hosting services and/or your website will be available at all times and will be free from defects and faults. 

Domain names
You are responsible for ensuring you have the rights to use the name and complying with any terms and conditions set by the domain registrar. You agree to indemnify Freestyle from any damages, losses, expenses or claims resulting from the registration of your domain name on your behalf. You are liable to pay us for any domain name registrations. You will be the registrant and legal owner of the domain, Freestyle will be the technical and administrative contact. 

Consent management platforms/cookie consent solutions
Where the services include implementing a cookie consent solution, we will facilitate consent management and provide templates for privacy and cookie policies from a third-party platform. You acknowledge and agree that:

1. Freestyle is not a legal services provider, and nothing we provide in connection with cookie consent solutions constitutes legal advice
2. Freestyle accepts no liability for any claim or fine arising from the use or content of your privacy and cookie policies or the configuration of your consent solution
3. You will be bound by any terms of the third-party platform. 

Cancellation

Monthly subscription
If you want to cancel your monthly subscription, please provide us with at least 30 days’ written notice by email. Upon cancellation, we will provide you or your nominated new hosting provider with WordPress admin access to enable migration of your website. If you require us to actively assist with migration to a new host, carry out the migration on your behalf or provide a copy of website files for that purpose, this will incur additional costs (to be agreed on before work is carried out). 

Other services
If you would like to cancel any other service with us, you must provide us with 30 days’ written notice. Freestyle is entitled to be paid for all work completed up to the date of cancellation and will promptly invoice you for all services performed but not yet invoiced. 

We reserve the right to cancel any service we are providing to you at any time for any reason by giving you 30 days’ written notice. Where we exercise this right, we will promptly refund any fees paid that relate to services not yet performed as at the date of cancellation. 

We reserve the right to cancel any service being provided to you with immediate effect where, in our reasonable opinion, you are in breach of these Terms of Service, and such breach has not been remedied (if a remedy is possible) within 10 days of us notifying you. If we cancel under these circumstances, you will not be entitled to any refund.

Ending this agreement does not affect any rights or obligations that have already arisen. Clauses that are by their nature intended to continue after cancellation (such as confidentiality, intellectual property and liability) will continue to apply. 

Confidentiality

We take confidentiality seriously, and we know you do too. Anything that either of us shares with the other (such as business information, pricing, strategies, technical details, customer information or anything else that would reasonably be considered to be confidential) will be kept secret and confidential by the party receiving it whilst we provide services to you and for three years after termination. 

Neither of us will share the other’s confidential information with anyone outside of our respective businesses without prior written permission. Where we engage a subcontractor in the delivery of services, we will ensure that any subcontractor who has access to your confidential information is bound by equivalent obligations of confidentiality. 

However, the obligation to keep information confidential won’t apply where the information:

1. Is or becomes publicly available, through no fault of the party who received it;
2. Was already known to the receiving party; 
3. Is independently developed without reference to any confidential information shared; or
4. Is required to be disclosed by law or regulatory authority

Data Protection

Both parties will comply with all requirements of applicable data protection laws, such as UK GDPR and EU GDPR. 

We may act in two different capacities depending on the nature of processing. Where we process personal data for our own purposes (such as managing our relationship with you) we act as a data controller and are responsible for that processing in accordance with our Privacy Policy. Where we process personal data on your behalf in order to deliver the services, we act as a data processor, and the terms set out below will apply to that processing. 

You will ensure that you have all necessary consents and notices in place to enable lawful transfer of personal data to us for the duration and purposes of the services. The Quote sets out the scope, nature and purpose of processing by us, the duration of processing and the types of personal data and categories of data subject. 

We will process personal data only on documented instructions from you unless otherwise required by law. We will implement appropriate technical and organisational measures to protect against unauthorised or unlawful processing of personal data and against accidental loss or destruction of or damage to personal data. We will ensure that any personnel authorised to process personal data will keep it confidential. We will provide reasonable assistance to you (at your cost and request) in responding to any data subject requests and with your compliance obligations with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators. We will notify you without undue delay on becoming aware of any personal data breach involving your personal data. When our services are terminated, we will delete or return personal data unless we are required by law to continue processing. We will maintain records to demonstrate our compliance with data protection laws. We will contribute all information reasonably necessary to demonstrate our compliance with these obligations and allow for audits for this purpose only. 

You provide us with general authorisation to appoint processors to assist in the delivery of the services. We will notify you of any intended changes to the appointed processors, giving you the opportunity to object within 14 days of notification. We will ensure that equivalent data protection obligations are imposed on any sub-processor by written contract. We will remain liable to you for the acts and omissions of any sub-processor as if they were our own.

You also provide us with general authorisation to transfer personal data outside of the UK as required for the services, provided that all such transfers are made in accordance with applicable data protection laws.

Variation

We reserve the right to amend these Terms of Service at any time. Any amendments will take effect from the date they are published on our website. Your continued use of our services constitutes acceptance of the amendments. We therefore recommend you review our Terms of Service periodically. 

General

Freestyle is built on quality workmanship, friendly staff and delivering exceptional website design, build and service. We want you to be happy with the service we provide, as our reputation is built upon recommendations. Should you encounter any difficulties with your website, please contact us as soon as possible. We will use reasonable endeavours to deal with any issues you may have with your website as quickly and efficiently as possible.

We will not be liable for any failure to perform or delay in performance of any of our obligations under these Terms of Service that is caused by any event outside our reasonable control (Force Majeure Event). A Force Majeure Event includes, but is not limited to, strikes and lock-outs, natural disasters, telecommunication problems, software failure, hardware failure, third-party interference, computer viruses, ISP equipment failure, host equipment failure, power failure, war and intervention by state or authority. In the event of a Force Majeure Event, we shall immediately inform you of the details of the intervening event and discuss the appropriate measures to be taken. Our provision of services is deemed to be suspended for the period that the Force Majeure Event continues. 

Whilst we are providing services to you and for 12 months following termination, you shall not directly solicit or attempt to recruit any Freestyle employee or contractor who has been materially involved in the delivery of services without our prior written consent. This clause does not apply to engaging anyone who responds to a general job advertisement open to the public. If you breach this clause, you shall pay Freestyle a sum equivalent to 20% of the relevant annual salary or fee, plus recruitment costs reasonably incurred by us to replace the individual. 

If any provision of these Terms of Service is or becomes illegal, invalid or unenforceable, the legality, validity and enforceability of any other provision shall not be affected.

No one other than you or us has the right to enforce a term of any agreement entered into between us.

These Terms of Service and the Quote constitute the entire agreement between us and supersede all prior agreements and understandings between us relating to our services.

In the event of any inconsistency or conflict between the Quote and these Terms of Service, the provisions of the Quote shall prevail. 

These Terms of Service and any dispute or claim arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the law of England and Wales.

In the event of a dispute, we both agree to attempt to resolve the matter in good faith through negotiation. If a resolution is not agreed upon within 30 days from written notice of the dispute, either party may refer the matter to mediation. We both agree that formal legal proceedings will not be started until mediation has been exhausted, unless urgent injunctive or other interim relief is required. 

Finally, if there is anything in these Terms of Service that you are unclear about, please do contact us. If you are not satisfied with any explanation that we may give to you, we would advise you to seek your own independent legal advice prior to signing these Terms of Service.