Generative Engine Optimisation (GEO)
Want to appear more within AI results?
AI tools don’t use magic; they synthesise answers based on probabilistic models, semantic embeddings, and contextual interpretation.
For your business, service or brand to show up more in AI results – whether that’s ChatGPT, Gemini, Claude or Copilot – the most effective route is to create well-structured, high-quality, useful content that’s easy to find, easy to understand and easy to trust.
We help websites get found by people and machines, without the fluff.
What is Generative Engine Optimisation (GEO), and does it actually matter?
GEO, sometimes called AI Optimisation (AIO) or SEO for AI and LLMs, is the practice of optimising your website content so that it’s more likely to be used or referenced by large language models (LLMs).
AI tools like ChatGPT don’t crawl the web in real time like Google does. They’re trained on huge sets of online content, closer to an offline archive than a live feed. Some tools, like Google’s Gemini or Microsoft’s Copilot, can pull in live web results, but only if your site is fast, relevant, and well-structured enough for them to trust and include it.
That’s where GEO comes in.
Good GEO = Content that’s easier for LLMs to find, understand and include in answers.
Can you really ‘rank’ in ChatGPT or Gemini?
Not in the way you can with Google.
You can’t “rank” in ChatGPT like you can on Google. There’s no top spot, no live index and no guarantee that your site will be mentioned. But your content can be surfaced – if it’s strong enough.
Some AI tools (like Google Gemini or Bing Chat) pull in live web pages and link to helpful sources. Others rely on older web data and may reference content that’s well-known or widely cited.
In both cases, your chances improve when your site is:
- Clear and well-structured
- Trusted and linked to by others
- Focused on topics your audience actually searches for
The better your GEO, the better your chances are for appearing with AI tools that rely on web content to generate answers, as well as on Google with their AI overview answers.
How we help websites appear more in AI tools
We don’t offer tricks or gimmicks, we improve your content and technical setup to make it easier for AI tools to understand and include your content naturally. Here’s how:
Topical authority
We build structured content around your niche, so AI tools and search engines know exactly what you’re known for.
Answering real questions
We help you create content that addresses the kind of queries users actually ask tools like ChatGPT and Gemini.
Internal linking
We create natural, useful links between related pages to strengthen context and crawlability.
Semantic markup
We use schema (FAQ, Article, HowTo, etc.) to help AI tools interpret your content correctly.
Performance improvements
We make sure your site is fast, mobile-friendly and technically sound so it stands a better chance of being surfaced in live AI responses.
GEO
FAQs about GEO, AI SEO and LLM Visibility
What does ‘SEO for AI tools’ actually mean?
It means structuring your website content in a way that makes it easier for AI platforms, like ChatGPT, Gemini or Claude, to find, understand and potentially use in their responses. This includes clear writing, strong topic coverage, good internal linking, and technical optimisation.
Is this different from normal SEO?
Not really, it’s just good SEO, done with AI in mind. The same tactics that help you rank on Google (clear content, topical depth, semantic structure) also increase the chance of being included or cited by AI tools. GEO is simply the lens we use to make sure that work supports generative engines as well as search engines.
Do AI tools prefer AI-generated content?
Not necessarily. AI tools value quality and accuracy, not whether a human or machine wrote it. What matters most is that your content is well-written, relevant, and adds something useful to the conversation.
How do I know if my site is showing up in AI tools?
There’s no universal tracking tool (yet), but we can run audits to see if your content is being cited or suggested in AI responses, and identify ways to increase your visibility.
Can I make my site appear in ChatGPT or Gemini results?
Not directly, but you can improve the chances. Some tools (like Gemini or Bing Chat) will cite live sources if your site is fast, relevant and trustworthy. Others, like ChatGPT, use older web data, but may still reference your content if it’s well-known or linked elsewhere.
What is Generative Engine Optimisation (GEO)?
GEO is a newer term some marketers use to describe SEO focused on generative AI tools like ChatGPT. In practice, it’s the same core strategy: create helpful, well-structured content that AI tools, and real people, can trust.
Can AI tools link to my website?
Yes, some, like Bing’s AI chat and Google Gemini, include source links in their responses. Optimising your site for speed, structure, and trust signals makes it more likely to be selected as a source.
Can I combine this with my existing SEO strategy?
Absolutely. In fact, AI visibility should be part of your SEO strategy, not separate from it. We can either add GEO to your current plan or provide specific recommendations to boost performance in AI tools.
Ready to increase your visibility in AI tools?
You can’t control what AI shows, but you can control how well your content is written, structured and surfaced.
We help futureproof your SEO with Generative Engine Optimisation, so your site is easier for both search engines and AI tools to find, understand and trust, from Google to Gemini and beyond.