The Basil Street Practice

As a private GP in London, the Basil Street Practice has helped local Londoners receive professional, discreet medical care since just after the Second World War. But this year, they knew it was time to modernise and level up their online presence.

We set out to design and develop a new site that would deliver increased enquiries and in turn deliver a higher occupancy of treatment rooms at the practice.

The new website keeps its traditional branding but is optimised for digital – with a highly mobile-friendly design, making their patients’ booking process simple. They can also access a patient portal that contains important information about their bookings.

Every doctor and therapist has their own profile, giving patients to be a better background on who their new specialist is, and their experience.

We also embedded a CQC widget, displaying the practice’s latest ratings directly on the site.

We worked closely with members of the team to ensure this project was delivered on time, with no disruption to their online presence during the process of their new website going live.