The New Forest Fruit Company
The New Forest Fruit Co. uses innovative farming to change local landscapes and the future.
They needed help to communicate their purpose and impact to a bigger audience in the New Forest and beyond.
A fresh look
First, we wanted to develop a modern brand that matched their commitment to innovation, and the planet. The use of greens, reds, light browns and plenty of imagery connects the natural world to their digital footprint.
What we’ve done
Stylistically, the new website was designed to feel lighter, more neutral and natural. But under the bonnet, this is a powerful, future-proofed asset that’s optimised to help convert existing prospects into new customers.
For a company based around sustainability, we wanted to make that the star of the show. A unique page features sticky panels that talk about their new equipment and techniques, taking the user on a journey that tells a story, using clever UX to keep readers hooked.
Already a customer of ours after building their Shopify site, we were ready to roll up our sleeves and get involved when they approached us to build the brand’s new website.
