Social media is essential for modern marketing. Here’s why.

We’ve all been there. Scrolling through our phones in bed, face alight courtesy of that sweet smartphone blue light. You’ve seen a post from your local sweet shop.

We’ve all been there. Scrolling through our phones in bed, face alight courtesy of that sweet smartphone blue light. You’ve seen a post from your local sweet shop.

That’s reminded you. It’s been a few months since you last bought that 1kg pick-n-mix bag that lasted you a whole week. Maybe it’s time for another? And they’re on offer at the moment, too.

The power of social media continues to grow. Whether you love it or hate it, it’s here to stay. By regularly posting on social media, you are constantly reminding your customers you’re there. You can provide some free value, build trust and even shout about your newest products or offers.

What good is a Facebook post going to do?

A lot of companies will write off social media because they don’t see the benefit of writing a post and hoping for the best. There’s a lot more to it than that. View social media as a platform for marketing, audience nurturing and social proof. Now you’re seeing the value.

Social media is fast becoming an inescapable part of our day to day lives. Businesses are talking to their audiences more personally than ever before and sharing messages filled with personality, built just for their digital audience. If your business isn’t riding this wave yet, you really should be.

Social media platforms continue to grow

Social media usage is through the roof. Partially through necessity in 2020, but also because the younger generations love the platforms.

With the rise of Instagram, LinkedIn and even TikTok, your audience is almost certainly hiding on one of these platforms. You’ve just got to reach out to them.

If you’re B2B, LinkedIn is probably the right place for you. B2C? Try out Facebook or Instagram. Feeling brave? TikTok is, alongside Linkedin, the BEST place for organic reach right now. If you can think of a way to combine your business expertise with some pop music – you’re in for a winner.

It’s never too late to start with social media. The sooner you’re there the better, as businesses across the world begin their transition to the digital marketplace. If all of your audience isn’t there right now, they will be eventually.

The benefits of outsourcing

Where do we start, really?

Time. Don’t worry about being lurched over the desk on a Monday morning desperately looking for inspiration for a Facebook post or trying to take a unique picture of the same grey sky out of your window. Take back your time and let a social media guru take care of post content, scheduling and reviewing results.

Ideas. It’s not always easy to make something dull, exciting. We get it. It’s an agency’s job to turn bland into something more and form a narrative crafted specifically for your brand. You’ll benefit from a mixture of content that will keep your audience entertained, educated and convinced you’re the brand they need.

Stress. Yeah, you don’t need another reason to stress. If you’re aware you should be posting but aren’t, it can leave you feeling behind and forcing a post when it’s really not necessary. You need a tailored plan that is executed month by month with minimal input from yourself. Keep it simple, keep it effective.

How we help businesses nurture their audience

By taking control of your social media, we offer benefits for you, your business and your audience.

You can relax knowing you’re posting quality content regularly. Your business benefits from a consistent narrative built to nurture your audience. Your audience benefits from free value, the information they need, and access to your business 24/7.

Ready to supercharge your social? Great. We’d love to come along for the ride. Let’s talk about it – give us a call on 023 80 000 212. Rather a callback? Drop us an email at [email protected]

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