Sure, you’ve seen the adverts. Squarespace, GoDaddy, Wix – the list goes on. Get your website online in 15 minutes, grow your business, retire early, find yourself sitting on a superyacht, martini in hand.
Yadda, yadda, yadda. 🥱
Sure – if you’re looking for something really simple to send people to, then these websites are just fine. But if you’ve got a bigger appetite, or want to use your website as something more than just a static page – they won’t cut the mustard.
If you’re looking to create a website design that will generate leads, showcase your brand and become your online digital shopfront for years to come – you probably need something more than a template can offer.
Here’s what you get with a custom build, compared to a template. 👇🏼
Your own, personal brand online
So obviously there are plenty of templates out there. But nothing will ever beat having a bespoke website that is built just for you.
A template site can be edited to fit your branding, but will never actually be your brand. There are plenty of reasons a template site can be beneficial for a business, but branding is not one of them.
From the ground up, we build websites with your end-users in mind. Often, templates will look great at the beginning and slowly become outdated. Your finished product will be exclusively your own, optimised for all devices and future-proofed thanks to our custom code.
Speed is key
This is an important one. For search engine optimisation, speed is a big factor. For your visitors who want access to information quickly, speed is an even bigger factor.
Custom-builds are light, with optimised code that contains no ‘bloat’. This means your site only contains the code it absolutely needs to have. Many templates contain a lot of bloatware which will slow down your website, even when it’s brand new.
Faster loading times means happier customers, and happier customers are more likely to pick up the phone and talk to you.
No unwanted clutter
Here’s looking at you, Wix.
If you’ve visited a website with ‘Created for FREE with Wix’ slathered all across the pages, how has it made you feel? We can probably all agree – you’d rather it wasn’t there.
This is an important factor when it comes to how professional your site looks. Even though it’s only a small banner, it can often, paradoxically, make your website work against your brand.
With a custom site, you’re guaranteed a site that is built for you and works with you.
Google LOVES a custom build
Search engine optimisation (SEO) is something we take great interest in. And you should too.
If you use template sites, you’re unlikely to have any SEO assisting features off the bat and your site likely won’t be optimised to help you rank higher on Google.
Our websites are all SEO optimised at launch, giving you the best chance to rise through the rankings over time. We lay the groundwork with our build and, through ongoing support and our SEO packages, our clients can boast a website that’s a lead-generating machine.
Call to action
Maybe you were considering your options when it came to your new website. We’d like to think this blog post has probably helped you decide against a template site. If you’re looking for a fully bespoke, custom-built website – that’s our jam.