Got your website sorted? Job done.
Except – obviously it’s not. We wish it was that simple, but there are a lot of factors that can positively and negatively affect the impact of your new website. It’s important that if you’re investing in a new website, you’re aware of what is required to generate the most traffic and business for your organisation.
Regularly updating your content is a valuable way to keep your website looking great and build your audience as time goes on. Here’s why.
Helping people find you
The more content on your site, the more customers are going to find you. How? SEO. Search engine optimisation is the art of optimising the content on your site so that Google shows your website to more and more people.
Content can be optimised around certain keywords that your customers are searching for. For example, ‘web design agency in Southampton’. This will help your website rank higher when your customers search for a web design agency in Southampton. (That’s us, by the way.)
If you’re finding that your traffic is low, more content should be the first thing you try. SEO is a long-term strategy and you won’t get results overnight, but when you do – they can be astounding.
Showing people you’re still trading
COVID has hit businesses hard. If people are searching your website because you’ve been recommended, it’s important to let them know you’re still alive and kicking.
By posting regular content updates, visitors will know you’re trading and taking on new customers. Blog content can also provide value to the customer and be specific to the month or season to be more relevant. For example, a local fencing company could post a blog about storms in the Autumn.
Positive brand image
The more active you are with your customers, the better brand image you’re going to have. Obviously, that won’t be the case if you’re posting nasty content or being mean to your customers. They probably won’t like that.
Content should be useful and present your business as an authority within your industry. The more personal you can make it, the better. People will always be more inclined to buy from people, so don’t be afraid to reach out from the screen and show the people behind your business.
Delivering free value
Similar to the point above, it’s not just about what you’re posting. To make your content as valuable as possible is a necessity. Whether someone is reading your blog after seeing it on social media, from an ad campaign or via organic search – they’re going to want to know they can trust you.
How do you prove you know your stuff? You tell them. Yep, for free. Once they know you’re reliable and have seen the value, they’ll be more inclined to buy or keep buying.
Repurposing content
Once you’ve written the content for your site, the fun doesn’t stop there. This content can be reused to talk to your audiences over social media, used within internal/external newsletters or even as an aid in customer service. Your how-to guide could be driving traffic but also helping your existing customers. How handy.
Blog content can be cut up, spliced and used to make multiple social media posts. Or you can just post the whole lot. It’s totally your choice – but the opportunities are endless when it comes to sharing your content with your audience.
You don’t have to do it all yourself
Now, you might be thinking “that sounds great, but I’ve got no time to do all that guys”.
That’s what we’re all about. We help make the most of your website, both during the build and with ongoing content and SEO packages. So you don’t need time, nor ideas about content – we take care of the whole bleedin’ lot.
Sound good? You can call our office to find out more info or get started straight away if you fancied. The number is 023 80 000 212. We can’t wait to hear from ya.
