The definition of a blog has changed somewhat since its inception. Whilst it used to be the way for travellers to talk about their favourite spots across the globe, or hipsters to share stories of the irresistible quinoa they’ve just eaten – the modern blog is so much more.
A gateway to higher Google rankings and a platform for engagement with your audience, there are plenty of reasons you should be blogging as a business.
Blogging and SEO – the nuts and bolts
Put simply – Google loves relevant content. The more of it you have on your site, the better. Google will see your content and know that you’re an active business that is talking to its audience.
By creating content that is optimised for a certain keyword, blogs will help you rank higher for that keyword. For example, ‘web design agency Southampton’ could be the focus of a blog titled ‘5 reasons you should use the best web design agency in Southampton’.
The more content you write based around a keyword or set of keywords, the more likely you are to be found by Google searchers.
This is a long term strategy that helps to build your affiliation with Google and lets them know you’re a site that is safe, regularly updated and worthwhile pushing people towards.
What’s the benefit of writing blogs?
Your audience will benefit, first and foremost. The more people who visit your site and read your blogs, the more people will understand the value your business provides and why they need you.
The content will be keyword driven which, as mentioned, will help you rank higher on Google. That’s why blog content is so vital for SEO as a strategy for lead generation. Use free tools such as AnswerThePublic and LSIGraph to explore what people are searching for. If you’re answering the questions your audience is searching for, you’re on to a winner.
Adding authority to your brand by providing expertise for free means the audience will trust you. The more trust, the more likely they are to buy.
But I already pay for SEO…
SEO and blog content, whilst they go hand in hand, are two slightly different things. Whilst blog content is great for SEO, you’ll still need actual monthly analysis and optimisation.
This ensures you’re targeting the right keywords, making the most of your existing content and building the best opportunities to rank higher. If you’ve got an SEO partner, they can likely pair up with a copywriter to provide content each month. Most agencies should be able to offer both services themselves.
Content is king. Let’s get your audience talking.
So – you know content is important to help you rank on Google. You know each day you’re not conducting SEO research and implementing what you find, you’re moving further away from your competition. There’s only really one thing for it.
We boast SEO expertise in-house as well as a copywriter who thrives on making content that Google loves. Want to chat with us and get started? We’re always available to chat at [email protected] or on 023 80 000 212.