SEO isn’t just a buzzword in digital marketing. You probably knew that by now – as it’s been kicking around for long enough. It’s responsible for helping businesses old and new to generate more leads online and, as a result, grow their business and their brand.
Now, honestly? This blog could have been a lot longer. But we know you’re busy – so we’ll keep it short and give you the essential knowledge you need to understand the power of SEO and what it can (and will) do for your business.
Let’s dive in.
What is SEO and how does it work?
Search engine optimisation (SEO) is the process of assessing and formatting your website in a way that fits as many of Google’s specifications as possible. By doing so, it means you’re more likely to appear higher on searches and generate more traffic as a result.
Google are the de-facto king of search – so you need to be in their good books if you want to build a brand on the internet.
SEO is a fine art. There are both on-page and off-page SEO factors that will help determine how high your page is ranking on Google compared to your competitors. There are over 200 factors that Google looks at when deciding where they’re sending your searchers. (That’s a lot.)
It’s going to bring you more visitors, customers and revenue
If you’re higher up the rankings, you’re then sat in prime position for some serious increased traffic. But what does that mean?
With SEO, you’re writing and optimising content for people actively hunting for your products or services. These are people with a high level of intent, meaning they’ll need little convincing of your actual service – you just need to tell them why you’re the answer they’re looking for.
More visitors means more customers. More customers means more money for your business. Having a website is only the first step, and ongoing SEO work is the best route to making the most money for your business online.
Every day you’re not doing SEO, you’re losing out on business
Take a second now, open another tab and Google your service and location. I.e. web designer in Southampton.
Are you there? If you are, great! If you aren’t, then somebody else is eating your lunch. And you probably don’t want to go hungry.
Your competitors are probably investing in SEO, but you can find out who by doing this search. Next, it’s up to you to dethrone them and take your rightful place as the leading expert in your field, according to Google.
This is a long process, make no bones about it. But if you invest in great SEO support and continue adding new blogs/news content to your site, you’re laying the groundwork for a more successful digital marketing campaign in the months and years ahead.
Everyone started somewhere – let us get you up the rankings
We boast SEO expertise in-house as well as a copywriter who loves making content that Google is a big fan of (that’s me typing this, but it’s definitely true.)