You might not know much about these two terms; after all, our world is full of crazy jargon and acronyms, it can be hard to keep up. Put simply, SEO and PPC are both great methods of generating traffic to your website.
When utilised efficiently, both SEO and PPC can deliver the goods. We have plenty of experience at Freestyle in both SEO and PPC, and our expert team works hard to make sure your campaign is as good as it can be.
Not sure which one your business needs? We can help there, too.
Maybe you’re brand new to the concept of SEO, or you may have dipped your toes in the PPC pool before now. Below you can find some facts and advice regarding both SEO and PPC to help figure out the best solution for your business.
SEO – Search Engine Optimisation
SEO is a process built around increasing the visibility of your website in search engines such as Google. By creating content that contains the search terms people are actively looking for, you can find yourself higher up the Google rankings and get more people clicking on your website.
The positives of SEO are that you will garner consistent results in the long run. Organic traffic generation has great staying power and once you’ve built a reputation, you can keep it up by simply continuing what you’re doing. Also, by researching trending keywords or specific keywords more likely to generate conversions (see our blog here), you can optimise your website for what people are actively searching. Become the best answer to their searches
However, SEO takes time. It’s not always an overnight success and it can take consistent content and optimisation to achieve real benefits. You’ll also need to be creating regular, authoritative content which ranks well in order to maximise your chances of success.
Sometimes this can be off-putting but will be worth it once you’ve earned your place at the top of Google.
PPC – Pay Per Click
PPC, also known as paid search, is the process of using Google Ads to garner increased traffic to your website. These are the adverts you see at the top of Google when you search ‘local pizza delivery’ or ‘amazing web design agency in Southampton’
PPC generates results quickly. When you find yourself on the first page of Google overnight, you’d better be ready for increased traffic and leads. If you’ve got your website looking great and a marketing budget to match your business aspirations, this could be your ideal route forward. Similarly to SEO, you can also research search traffic, but with PPC you can bid on the search terms you feel will generate you the most leads.
But, as the name suggests, paid search costs money. And after long campaigns, the price of your PPC campaign can begin to cost more and more. It’s a fantastic solution to generate quality traffic quickly, but unless you have a big budget – it may not be the best choice in the long run.
So right now you’re probably thinking ‘whoa, they both sound pretty good guys!’
That’s a bingo.
As you can tell, SEO is great for long term strategy and PPC is the #1 choice for quick returns. There is a great solution for every business when it comes to search – you just need someone to help you figure out what that looks like.
Enter, Freestyle Digital. Call us the digital lollypop men, because we love directing traffic. 🚦
If you want to chat with one of our team about SEO or PPC, we’d be happy to talk it over. Give us a call on 023 92 062 194 or drop us an email. We promise we won’t make any more terrible jokes if you do.
P.S. Apparently we have a habit of comparing stuff on our blog. If you haven’t already, we’d encourage you to check out our recent blog discussing UI vs UX.